Beverage World


Lavazza and Beverage World seal their successfull cooperation for the next 10 years!

Lavazza and Beverage World renewed their successful partnership for the next 10 years, sealing a strong relationship of mutual trust and commitment.

The two companies look forward to new, ambitious plans and an even more dynamic presence of LAVAZZA products for the next decade in the Greek market. The event of this important and special moment took place with illuminated Athens as its background, on Monday, October 11, on the roof of Gazarte. The renowned Turin coffee company Lavazza and Beverage World, stated that they are particularly satisfied with the course and result of their cooperation so far, as well as with the development of the brand and its future in Greece. They focused on Lavazza’s commitment to a presence in Greece that marks the dynamic development of the brand and its expansion in the market, with the valuable help and utilization of significant experience, know-how and expertise in building Beverage World brands.

The event initiated with the warm welcome of Mr. George Makrygiannakis, General Manager of Beverage World, who stated: “We gathered here today to celebrate a long-term collaboration with one of the largest Italian brands in the world, Lavazza, sending the message” Together We Blend “.
Afterwards, the CEO of Photos Photiades Group, Mr. Pavlos Photiades, stressed the organization’s pride for this new agreemnt, emphasizing the commitment for a common journey where based on the same values, they will work together with passion, offering the unique and authentic Lavazza coffee experience to every consumer in Greece, wherever he/she is. Finally, he warmly thanked all those who contributed to the successful two years and the starting point of this long journey ahead.

The Commercial Director of Lavazza Group, Mr. Mauro Mantovani, expressed the joy of being in Athens, as well as the special pride for Lavazza’s cooperation with such a reliable, professional, and stable partner in Greece, such as Beverage World. He stated: “Greece is a strategic country for us and the mission of Lavazza, a leading global brand, is to promote the authentic experience of Italian coffee in all its forms, competing in all categories and channels, with a key word in the heart of everything we do – quality “.

Mr. Riccardo Codognola, Regional Sales Manager of Lavazza for Greece, stated with enthusiasm: “two years ago, we had the pleasure to announce the start of cooperating with Beverage World in Greece. Today we are extremely happy to celebrate with all of you, not only our goals that have been achieved, but also the hopeful future that awaits us. I am sure it will be full of greater achievements and results! In the years of our collaboration, we managed to achieve a growth of +17% and we expanded the network of our partners.”.

As part of the event, guests had the opportunity to taste the wide range of Lavazza products, discovering varieties, unique combinations of flavors and useful information about the origin and preparation of coffee. Lavazza experts presented the art of design in coffee, through innovative coffee-based cocktail proposals, giving a different perspective on its consumption. The guests, partners of Lavazza and Beverege World, but also people from the media, enjoyed Lavazza Coffee tails in a very festive atmosphere and the melodic choices of the band BEJEEZUS.

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