Our Company
Beverage World
Beverage World, was founded in 2005 with the purpose of selectively representing internationally acclaimed products that could offer a wide of choice of quality consumption experiences for consumers, whilst at the same time, provide excellent business value to our commercial associates.
Our mission is to fulfil an exceptional and differentiated role in the Greek beverage market, through the offering of a comprehensive portfolio of high quality beverage brands to consumers, whilst at the same time to provide our business associates with specialized value added support services targeting the mutual benefit, through the better satisfaction of the consumers’ needs and wants.
About


We are a passionate, energetic and confident group of people who specialize in developing brands based on a deep understanding of consumer segments and their needs.
We reach our consumers through the extensive distribution network we have established, across the Greek market, based on the principle of mutuality of interest and excellent collaborative relationships.
15+
Years of Experience
15
Valued Partners
40
Leading & Emerging Brands
At Beverage World, it ‘s in our DNA and philosophy to recruit, retain and develop talents. Moreover, we intend to have the right mix of diversified talents. Thus, we feel absolutely comfortable to welcome in our company talented professionals who fit in our culture, embrace our values and have the ability to maximize the results and success of our company.
We want to offer challenging careers with a meaningful purpose; to maximize our peoples’ potential. We believe it’s a privilege to have great people, who want to do a great job every day. That’s why we make it a priority to provide world-class development that matches each employee’s unique aspirations with the current and future needs of our business.
We ensure that our people feel valued, recognized and rewarded. We always communicate our business’s mission so that we all remain connected to the organization’s goals. We make sure that we provide a pleasant working environment, which fosters fairness, respect and equality.


Our moto is Bigger, Fewer and Better. We are truly selective in brands we grow. Your business becomes our business.
We know how to build brands across different selling channels and in the demanding trade community.
Adapt and respond fast to the ever-changing environment. Think out of the box, be innately “curious”, maintain positive attitude as pressure increases. Enjoy leading change efforts and stay.
Experts in the Spirits Business
Big enough to have the know-how and the strength of a multinational company behind us
Small enough to be agile, passionate, fast, and with a can-do mentality resilient against resistance
Part of a dynamic, financially strong and respectable multinational team of top-class professionals.
We have excellent & long-standing relationships with all principals & trade. Respected for integrity and consistency.
History
Beverage World was established in 2005 with commercial activity in importing and distributing beverages. It is a subsidiary of the Photos Photiades group, a group with a long tradition in production and sale of beer, wine, soft drinks, hard liquor and other beverages as well as in the Real Estate and Financial Services. With great success since its establishment, Beverage World seeks and chooses to represent internationally recognized brands in the Greek market.
2005
Beverage World foundation
Beverage World was established in Athens as the official distributor of Carlsberg.
2006
Corona Extra Distribution
2007
Corona Extra Becomes No1
2009
Evian & Badoit Distribution
2012
Portfolio Expansion

2013
Portfolio Expansion

2014
Portfolio Expansion

2015
Expansion with Premium Brands
2016
Moving Strong

2019
Synergy with Lavazza
