Our Company

Beverage World

Beverage World, was founded in 2005 with the purpose of selectively representing internationally acclaimed products that could offer a wide of choice of quality consumption experiences for consumers, whilst at the same time, provide excellent business value to our commercial associates.

Our mission is to fulfil an exceptional and differentiated role in the Greek beverage market, through the offering of a comprehensive portfolio of high quality Alcoholic beverage brands to consumers, whilst at the same time to provide our business associates with specialized value added support services targeting the mutual benefit, through the better satisfaction of the consumers’ needs and wants.

Our team is committed to continue its efforts to offer the best products and best customer services to our customers.

About

Way of Work

We are a passionate, energetic and confident group of people who specialize in developing brands based on a deep understanding of consumer segments and their needs with a focus on the On-Premise channel.

We reach our consumers through the extensive distribution network we have established, across the Greek market, based on the principle of mutuality of interest and excellent collaborative relationships.

15+

Years of Experience

15

Valued Partners

40

Leading & Emerging Brands

OUR Values
Passion
We always push for more, set braver targets, expect and deliver the highest quality outcomes. We don't just meet objectives, we blow them out of the water. We stay fired up to overachieve through ambition, drive and passion. We make decisions and act as an owner, as if our personal reputation were at stake. We are driven and determined, we get over obstacles in the path of what we need to do and not give up easily.
Agility
We adapt easily and respond fast to the ever-changing environment in which we operate. We think out of the box, find ways to make things happen, fulfil our ideas and get them growing our business fast. We are innately “curious”. We maintain positive attitude as pressure increases. We enjoy leading change efforts and stay resilient against resistance. We make decisions and act as an owner, as if our personal reputation were at stake.
Teamwork
We believe in the power of working together, as a team of diverse talented and skilled professionals. We assume good intent in others and work from a foundation of trust in each other. We welcome open discussion, invite and encourage diverse ideas, styles and perspectives. We understand how personal work contributes to company’s goals and we use this to inspire others.
Growth
We demonstrate awareness of own strengths and development opportunities. We embrace opportunities to learn and improve. We are committed to giving and receiving honest, accurate and timely feedback in a climate of mutual respect. We grow through challenging work, expand own knowledge and functional expertise. We are better prepared to seize opportunities as they arise.
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Our People

At Beverage World, it ‘s in our DNA and philosophy to recruit, retain and develop talents. Moreover, we intend to have the right mix of diversified talents. Thus, we feel absolutely comfortable to welcome in our company talented professionals who fit in our culture, embrace our values and have the ability to maximize the results and success of our company.

We want to offer challenging careers with a meaningful purpose; to maximize our peoples’ potential. We believe it’s a privilege to have great people, who want to do a great job every day. That’s why we make it a priority to provide world-class development that matches each employee’s unique aspirations with the current and future needs of our business.

We ensure that our people feel valued, recognized and rewarded. We always communicate our business’s mission so that we all remain connected to the organization’s goals. We make sure that we provide a pleasant working environment, which fosters fairness, respect and equality.

Our Competencies

Our moto is Bigger, Fewer and Better. We are truly selective in brands we grow. Your business becomes our business
We know how to build brands in on-trade and in the demanding trade community.

 Adapt and respond fast to the ever-changing environment. Think out of the box, be innately “curious”, maintain positive attitude as pressure increases. Enjoy leading change efforts and stay resilient against resistance.

Experts in the Spirits Business
Big enough to have the know-how and the strength of a multinational company behind us
Small enough to be agile, passionate, fast, and with a can-do mentality resilient against resistance

Part of a dynamic, financially strong and respectable multinational team of top-class professionals We know how to build brands in on-trade and in the demanding trade community.

We have excellent & long-standing relationships with all principals & trade
Respected for integrity and consistency

History

PT Beverage World Limited & SIA EE was established in 2005 with commercial activity in importing and distributing beverages. It is a subsidiary of the Photos Photiades group, a group with a long tradition in production and sale of beer, wine, soft drinks, hard liquor and other beverages as well as in the Real Estate and Financial Services. With great success since its establishment, PT Beverage World seeks and chooses to represent internationally recognized brands in the Greek market.

2005

PT Beverage world foundation

PT Beverage World was established in Athens as the official distributor of Carlsberg.

2005

2006

Corona Extra Distribution

Became the official distributor of Corona Extra

 

 

 

2006

2007

Corona Extra Becomes No1

Corona Extra became the No#1 imported beer in Greece, overtaking the longtime leader in this category.

 

2007

2009

Evian & Badoit Distribution

The company became the exclusive partner of Danone for the premium water brands Evian and Badoit.

 

 

2009

2012

Portfolio Expansion

PT Beverage World added in its portfolio, San Miguel beer and the German beers Bitburger, Konig and Benediktiner Weiss.

 

   

2012

2013

Portfolio Expansion

PT Beverage World decided to enter into new beverage categories and achieves exclusive partnership for the world’s leading Tequila Jose Cuervo, the famous Gabriel Boudier Liqueurs,SHARK energy drink, Lanson champagne, Tazovsky Vodka and the sparkling wines of Cantine Sant’Evasio.

 

2013

2014

Portfolio Expansion

PT Beverage World added in its portfolio Matusalem Rum,Broker’s London Gin,1800 Tequila

 

2014

2015

Expansion with Premium Brands

Fireball Cinnamon Whiskey, Kraken Bushmills Irish Whiskey, Wild Turkey Bourbon, Glen Grant Malt Whisky, Old Smuggler Scotch Whisky, Averna Liqueur.

 

2015

2016

Moving Strong

PT Beverage World added in its portfolio Appleton Rum, Sagatiba Cachaca, Frangelico Liqueur, Grande Vendo Liqueur, Sipsmith London Dry Gin, Gin Mare, Angostura, Grand Marnier.

 

2016

2019

Synergy with Lavazza

PT Beverage World penetrates the coffee industry, achieving exclusive distribution for the world’s leading espresso brand (Lavazza) in the Greek market.

 

2019
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