Our Group enters officially the market of coffee
Lavazza and Beverage World hosted an event to celebrate their official partnership launch at Hytra Restaurant, in Athens demonstrating brands’ current positioning and their ambitious plans in the Greek market, as well as Lavazza’s premium product range and its unique expertise in the art of coffee.
“We are very proud to celebrate our partnership with such a reliable, professional and stable partner in Greece, as Beverage World is”, stated Riccardo Codognola, Lavazza’s Head of Marketing. “Greece is a strategic country for us and the mission of Lavazza, a premium global brand, is to promote the authentic experience of Italian coffee throughout the world, in all its forms, competing in all categories and channels, with a keyword at the heart of everything we do: quality”.
Mr. George Makrygiannakis, the General Manager of Beverage World, after expressing the company’s gratitude for the vote of confidence, stated, “We are aiming for successful and long term cooperation with the Lavazza Group as well as with baristas in Greece, the key players for a successful implementation of our plans and the further expansion of brand in the Greek market. Our main goal is to offer to the Greek consumer a unique authentic Italian coffee experience, like only Lavazza, the expert in espresso can offer. In addition, this agreement is a milestone for Beverage World, as through our company Photos Photiades Group is entering the coffee market for the first time. This is an honor for our Team”.
In his speech, Mr. Pavlos Photiades, Managing Director of Photos Photiades Group, underlined “This collaboration demonstrates our Group’s capabilities and high-performance culture in promoting and brand building of premium products. I can assure you that we will work diligently and will do out utmost to ensure the success of our brand growth agenda. We believe in the future of the Greek economy and are convinced that this partnership will contribute to the successful implementation of our development model in the country whilst it will accelerate our investments in talent development and technology, supporting at the same time the local society and economy”.
During the event, it was announced that Beverage World is creating the first Lavazza Training Center in Greece dedicated to the specialization and training in the unique art of the Italian coffee. This center will be part of the largest coffee training network with presence in 8 cities in Italy and in 42 around the world.